Privacy & Cookie Policy

This Privacy and Cookie Policy applies to the website of BRICK Rochester Academy ("we," "our," or "us"), a public charter school serving Kindergarten students in New York. We are committed to protecting your privacy and complying with applicable laws in the State of New York.

Effective date: April 16, 2025
1. Information we collect

We collect the following personal information through our website forms:

  • Parent/guardian name
  • Email address
  • Phone number
  • Student name and birth date

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This information is provided voluntarily when you:

  • Fill out a contact or request information form
  • Schedule a tour
  • Begin the application process (hosted externally)

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We do not allow user accounts or uploads on our website.

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2. How we use your information

We use the collected data to:

  • Respond to inquiries
  • Schedule tours and follow up on interest
  • Share information about our school, programs, and events
  • Support the enrollment process via external platforms (e.g.,  Enroll Buffalo Charters)

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We do not sell or rent your information.

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3. Sharing of your information

We do not share your information with third parties except:

  • With your consent
  • As required by law
  • With service providers who assist in managing website data (e.g., analytics tools)

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4. Cookies and tracking technologies

We use cookies and similar technologies to improve your experience. This includes:

  • Google Analytics and Posthog for understanding how visitors use the site
  • YouTube, Vimeo, Google Maps, and Acuity to display embedded content and interactive features

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You can control cookies through your browser settings. By using our site, you agree to the use of these technologies as described.

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5. Children’s privacy

We do not knowingly collect personal information directly from children under 13. All data is submitted by parents or legal guardians.

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6. Data security

We take reasonable steps to protect your data from unauthorized access or disclosure. However, no system can be 100% secure.

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7. Your rights

You may request to access, update, or delete your personal information by contacting us using the details provided on the site.

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8. Changes to this policy

We may update this policy occasionally. The effective date above will be updated accordingly.